LCS enters into new partnership with AT&T

The LCS, Riot Games’ franchised North American League of Legends competition, has recently unveiled an exciting multi-year partnership with AT&T, a renowned American multinational conglomerate.

This groundbreaking collaboration will see AT&T assume the esteemed position of the official connectivity partner for the LCS. As the official connectivity partner, AT&T will play a crucial role in ensuring seamless and uninterrupted online experiences for players, fans, and viewers of the LCS. Their expertise in providing top-notch connectivity solutions will undoubtedly elevate the overall quality of the competition.

AT&T will present a broadcast segment dedicated to what happens behind the scenes of the LCS during matches

One of the notable aspects of this partnership is AT&T’s involvement in presenting a captivating broadcast segment that offers an exclusive glimpse into the inner workings of the LCS. This segment will delve into the behind-the-scenes activities that unfold during LCS matches, providing fans with unprecedented access to the strategies, tactics, and coordination of the participating teams. Through real-time audio from team communications, viewers will be able to witness the intense and strategic decision-making processes that occur during the heat of the competition. This behind-the-scenes content is set to bring fans closer to the action and deepen their appreciation for the skill and teamwork displayed by the LCS players.

Additionally, AT&T will take center stage as the primary sponsor of the LCS Fan Fest, a highly anticipated event preceding the regular-season Finals and Championship. The LCS Fan Fest serves as a fantastic opportunity for fans to immerse themselves in the vibrant atmosphere of League of Legends and engage with fellow enthusiasts. With AT&T’s support, the LCS Fan Fest is bound to be an unforgettable experience, featuring exciting activities, exclusive merchandise, interactive exhibits, and opportunities to meet LCS players and personalities.

The partnership between the LCS and AT&T marks a significant milestone for the North American esports scene, as it brings together the expertise and resources of two industry leaders. Both organizations share a common goal of enhancing the overall experience for League of Legends fans and elevating the level of competition within the LCS. This collaboration sets the stage for future innovations, growth, and development within the esports landscape, further solidifying the LCS as a premier esports competition in North America.

As the LCS and AT&T embark on this multi-year journey together, fans can eagerly anticipate an enhanced viewing experience, unparalleled access to the inner workings of the LCS, and unforgettable moments of excitement and competition.

AT&T brand will be present at LCS matches thanks to logo integration into the game

AT&T’s brand presence will be prominent during LCS matches with in-game logo integration. Additionally, the AT&T logo will be featured on the headsets of players, referees, and commentators, further solidifying their association with the competition.

AT&T has a well-established presence in the esports realm. In August 2023, the company formed a partnership with the Evolution Championship Series (EVO), a renowned fighting game event. Furthermore, in 2019, AT&T became the founding partner of the ESL Mobile Open circuit, operated by tournament organizer ESL FACEIT Group.

Continuing its expansion of partnerships, the LCS has recently joined forces with PAGODA Snacks, a popular snack brand, for the remainder of the season. Additionally, in January, the competition secured a significant deal with Kia America, the American branch of the Korean automotive manufacturer.

Mark Zimmerman, the Commissioner of the LCS, expressed his enthusiasm about the collaboration, stating, “AT&T has been a long-time supporter of gaming and esports, so we’re thrilled to establish this partnership with a brand that shares our passion for the league, players, and fans. The LCS is embarking on an exciting new chapter, with a strong focus on creating innovative experiences for our teams and viewers, and AT&T’s leadership in cutting-edge technologies aligns perfectly with our vision.”