Starting from March, developers will be able to offer alternative app stores on iPhones and opt out of using Apple Pay’s internal payment system, which charges a commission of up to 30%.
This move is seen as a response to a new European Union law on digital markets, which requires companies with over 45 million active monthly users and a market capitalization of €75 billion, among other criteria, to make their programs compatible with competitors’ products.
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Fortnite will return to iOS
In the coming months, Fortnite will make its return to iOS thanks to the launch of the Epic Games Store on this platform. This particularly applies to Europe, where Apple is compelled to allow the addition of third-party stores on iPhones and iPads. This announcement was made today by representatives of Epic Games and has generated anticipation among fans of the game. The return of Fortnite to Apple devices reflects changes in the company’s policy and underscores the importance of competition and choice in the digital marketplace. Players are eagerly awaiting the opportunity to once again enjoy their favorite game on their iOS devices.
However, there will still be the possibility for Apple to simply not approve the release of the Epic Games Store (EGS) on iOS, and other Cupertino-based individuals can easily throw a wrench in the works. Nevertheless, the ability to install and use third-party stores on iOS will still be introduced. Alongside this, Apple has changed the rules for app publication in the App Store, allowing NVIDIA and Microsoft to release their cloud gaming applications on this platform. It is worth noting that Game Pass and GeForce Now cloud services are currently accessible on iOS through a browser, but this discussion specifically focuses on dedicated applications.
Apple allows EU users to download apps from sources other than the App Store
According to reports, the primary objective of the EU antitrust law is to empower users to have the freedom to choose which applications they want to install on their devices. This move aims to promote a more open and competitive app ecosystem. However, it’s important to note that developers will still be required to submit their applications to Apple for security and fraud checks, ensuring the overall safety of the platform.
Additionally, while users will have the option to download apps from alternative sources, Apple will continue to charge a commission for the use of its core technology, even for developers who opt not to utilize Apple’s payment services. This approach ensures that Apple can maintain a level of control and support for the infrastructure and services provided to developers.
The introduction of this new policy signifies a shift in Apple’s approach towards app distribution in the EU market. It acknowledges the growing demand for more flexibility and choice among users and seeks to strike a balance between user preferences and maintaining the integrity and security of the iOS platform.
As the implementation of this policy unfolds, it will be interesting to see how developers respond and whether it leads to a more diverse app ecosystem, benefiting both developers and users alike.