Red Bull is doing something a little different in Chicago this weekend. The popular energy drink creator has returned to the Willis Tower in Chicago and this time its for a flash to the past.
Halo 3, a game created in 2007, is the game of choice for this evenings Red Bull Rise Till Dawn event at the second largest building in the United States. The kicker? it’s still popular enough to bring out over 100 people.
The tournament was capped at 100 teams of two competing for a slice of the $10,000 prize pool. First place will walk away with $5,000 while the second and third place teams net $3,500 and $1,500 respectively. This event was brought forth thanks to a partnership between Red Bull and the Halo Championship Series.
The game was created by Bungie and was the third installment in the massively popular futuristic console shooter series Halo. The series debuted with Halo: Combat Evolved in 2001 and received its follow-up game in 2004 with Halo 2.
While Halo esports weren’t exactly at their peak at the time of its release, the earlier iterations of Halo are viewed by many as the prime versions of the game. This is seemingly partially due to the nostalgia associated with the games – I mean, of course the game you sat in your living room grinding with your friends in 10th grade brings up better memories.
Halo 3 earned $300 million in its first week and become the fifth best selling Xbox 360 game of all time.
A game created 12 years ago bringing out enough players to fill out a 62 team bracket is pretty remarkable and shows just how dedicated the Halo scene is to the franchise.
Last year the event featured popular battle royale Fortnite and was hosted alongside internet & gaming celebrity Tyler “Ninja” Blevins, a Red Bull sponsored athlete. While Fortnite took the world by storm in 2018, it was the Halo franchise in the early 2000’s that created a generation of competitive gamers and enthusiasts.Watch live video from RedBull on www.twitch.tv