(Photo: Smokin Rebs YouTube video below)
Another suit has been filed against Epic Games. Rachel McCumbers, mother of “the Orange Shirt Kid” is taking the North Carolina based game company to court for unfairly [profiting] from exploiting Orange Shirt Kid’s protected creative expression, likeness, and trademark without consent or authorization,” the official court documents read.
This is not the first suit to be made as rapper 2 Milly and actor Alfonso Ribeiro have also failed claims for in-game dances based on their own creation that have made Epic Games substantial revenue.
Orange Shirt Kid was a contender for the Fortnite Boogiedown Contest, however, he did not win and instead his emote was brought to life in-game when the community game together in support of the boy in orange. Going viral, the video drew in a large enough audience to garner the interest of Epic which would later add the dance. Since then, the emote has become one of if not there most recognizable dances from the game.
Even with the Boogiedown Content stating that entrants would “not be specifically paid,” McCumbers believes she has a case to be made and will be making it in court.
As of now, no further details have been revealed about the previous suits filed by 2 Milly or Alfonso Ribeiro.