Two of the biggest tournament organizers, ESL and DreamHack have merged into one company called ESL Gaming with the majority shareholder being Modern Times Group.
Although ESL and DreamHack are now basically the same company, the staple esports events of each of them will remain the same. The DreamHack festivals will continue to run under the DreamHack name while the ESL tournaments will carry on as usual. The company will be led by
ESL co-CEOs Ralf Reichert and Craig Levine, while DreamHack CEO Marcus Lindmark will continue to operate the DreamHack festivals.
“ESL and DreamHack are joining forces to further accelerate our shared mission to shape the future of esports and gaming – and to create a world where everybody can truly be somebody. From cosplayers showing off their creations, to online friends meeting up at their first LAN together, to, of course, setting the stage for esports at its highest possible level. Being somebody is about your personal journey in gaming and esports, and at ESL & DreamHack we are building the foundation for your next steps; no matter which world you choose,” stated the two event organizers in the official announcement.
Furthermore, ESL and Dreamhack promise that by joining their forces, they “will push forward new innovations to engage with fans and communities across all of our events, platforms, formats and game titles — from gaming as lifestyle to professional levels — in every region around the world,”