Photo by: Eliot Lash
Video game mastodon Electronic Arts has laid off 350 employees, Kotaku reports. The cuts are across the marketing, publishing and analytics departments in attempt to “consolidate” said departments. EA offices in Russia and Japan will be closing as well, as the published looks to scale down its international strategy.
“We’re making deliberate moves to better deliver on our commitments, refine our organization and meet the needs of our players,” EA told Kotaku. “As part of this, we have made changes to our marketing and publishing organization, our operations teams, and we are ramping down our current presence in Japan and Russia as we focus on different ways to serve our players in those markets.”
According to sources, the layoffs were expected and that there’s been a hiring freeze for some time now.
This isn’t likely to make Electronic Arts more popular among the gaming fandom. The published already has bad rep among the community and the massive layoffs certainly won’t help. Yet, EA is only another one of several publishers, which committed to firing people en masse in recent months. In February, Activision Blizzard let go of 800 people, or approximately 8% of its staff as part of corporate restructuring.
If the trend is to continue, 2019 certainly won’t be an easy one for the gaming industry. The big players on the market face ever-increasing demands from investors and even high-selling games can be deemed “underwhelming” if the numbers in the spreadsheet don’t align.